“Moomin Collection” by Ivana Helsinki for S/S 15


Hello everyone,

I’ve been to London last week and it was really great. I haven’t been there for about 10 years and so many things have changed.

There was so much to see, of course, I spent more money than intended… One store I really loved was the tiny Moomin Shop in Covent Garden. If you don’t know “The Moomins”, it’s a novel series created by Tove Jansson about a family of white fairytale creatures and their friends. I loved the animated series when I was a child.


Moomin products I bought in the shop. I love Little My, she’s so like me.

Anyways, I actually wanted to point your attention to Ivana Helsinki‘s new collection for S/S 2015. It is a homage to the Moomins art and their creator combined with Ivana Helsinki’s beautiful dresses and knitwear. I’ve never been to Finland but after seeing the clothes of the brand I think I might make it the next place I want to visit 🙂

The clothes of the collection display characters and patterns inspired by the show. My favorite is the pink sweater with the back of Snuffkins (I believe), I really have to start saving money… I hope the collection will be available soon.

Here are some more beautiful pictures of the collections, check out www.ivanahelsinki.com for more!


2014-09-25 22.41.57



Thank you so much for stopping by! Comments and critics are always welcome 🙂

Have a great day,

xx Isa


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