I’ve been to London last week and it was really great. I haven’t been there for about 10 years and so many things have changed.
There was so much to see, of course, I spent more money than intended… One store I really loved was the tiny Moomin Shop in Covent Garden. If you don’t know “The Moomins”, it’s a novel series created by Tove Jansson about a family of white fairytale creatures and their friends. I loved the animated series when I was a child.
Anyways, I actually wanted to point your attention to Ivana Helsinki‘s new collection for S/S 2015. It is a homage to the Moomins art and their creator combined with Ivana Helsinki’s beautiful dresses and knitwear. I’ve never been to Finland but after seeing the clothes of the brand I think I might make it the next place I want to visit 🙂
The clothes of the collection display characters and patterns inspired by the show. My favorite is the pink sweater with the back of Snuffkins (I believe), I really have to start saving money… I hope the collection will be available soon.
Here are some more beautiful pictures of the collections, check out www.ivanahelsinki.com for more!
Thank you so much for stopping by! Comments and critics are always welcome 🙂
Have a great day,