charming – simple – super cool
“And somewhere inside that dream, something was born. Suddenly, in that place west of nowhere special and beyond the horizon tiny monkis appeared, floating like bubbles into a clear sky. A new kind of creatures, made up, not of atoms, but of imagination.” (www.monki.com)
Monki is a swedish fashion brand with a lot of fantasy. Their clothing range features simple designs up to complex or structural patterns.They also have illustrated patterns with a very scandinavian touch. What I love most is their huge selection of basics and their oversized tops which seem to be a homage to the 1990s.
To be honest, for me it’s the more affordable version of Marc by Marc Jacobs. Their style is well thought out and bold, it also shows that you don’t have to spend hundred of dollars to have cool clothes.
Monki is probably the first brand that created a whole world around it’s label. The world is of course called The Monki World and their little habitants are the Monkis. Everyone of them has their own design and character, here is a great description of the most important Monkis! Isn’t that a lovely idea? They really get me with that. There are some merchandize that features those little creatures, some even have plush toys. 🙂
Here are some more pictures of Monki’s collection:
Those Monkis are cool, which one is your favorite? I think mine is Mocki, he is made of 50% Rebellium, 25% Wilditude, 15% Socialium and 10% Fantasium and he looks like steaming, pink marshmallow. 😀
I hope you liked my post 🙂 If you don’t know the label check it out on: www.monki.com